Attraction · Atlanta
World of Coca-Cola: free entry days, tickets & hours
The Coca-Cola Company's brand museum at Pemberton Place, with the vault of the secret formula, the 4D theater, the Coca-Cola Polar Bear and Taste It!, where you can sample 100+ drinks from around the world.
Independent guide, not the official World of Coca-Cola website. Official links are under Sources.
World of Coca-Cola is free for some visitors, not for everyone.
- Free for: One free admission for active-duty and reserve US military; One free admission for US veterans and military retirees.
Before you go
How to actually get in for free
- Active-duty, reserve, veteran and retired service members get one free ticket: bring a military ID.
- College students pay $20 (up to two tickets) with a student ID.
- Combo with Georgia Aquarium is $79.99 + tax; the two are next to each other on Pemberton Place.
- Closed only on Thanksgiving (26 Nov 2026) and Christmas Day.
All free options
Who gets in free, and when
| Free option | Who | Conditions | Book? |
|---|---|---|---|
| Free forOne free admission for active-duty and reserve US military | military members and families | The free ticket is for the service member; show military ID on entry. Family members pay. | No |
| Free forOne free admission for US veterans and military retirees | veterans | The free ticket is for the veteran or retiree; show military ID on entry. Family members pay. | No |
Official prices
World of Coca-Cola ticket prices
| Guided Tour ticket (1-hour ambassador-led tour + skip-the-line Polar Bear photo) — Small groups of up to 12; must be booked online in advance. | $45 |
Prices from the official website, checked Oct 2026. Free options are listed above.
Tickets & tours
Best-rated tickets and tours: World of Coca-Cola
Timed-entry ticketAtlanta: World of Coca-Cola General Admission Ticket★★★★★ 4.5 · 879 reviewsfrom $27.17
Timed-entry ticketWorld of Coca-Cola: General Admission Ticket★★★★★ 4.5 · 281 reviews2 hoursfrom $27.17
Timed-entry ticketWorld of Coca-Cola Tickets★★★★★ 4.8 · 159 reviewsfrom $24.95
Ratings and prices from the booking partners; prices may change.
Practical
Opening hours & how to get there
Open daily except Thanksgiving and Christmas; typically 10am-5pm on weekdays and 10am-6pm on Fri-Sun, with longer hours in holiday weeks (see the monthly calendar). Online ticket sales end one hour before closing.
121 Baker St NW, Atlanta, GA 30313, USA
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Paid highlights within walking distance
FAQ
World of Coca-Cola: common questions
Is World of Coca-Cola free?
World of Coca-Cola has no free entry for everyone. Also free: One free admission for active-duty and reserve US military; One free admission for US veterans and military retirees.
Who gets free entry to World of Coca-Cola?
Military members and families — the free ticket is for the service member; show military ID on entry. Family members pay.. Veterans — the free ticket is for the veteran or retiree; show military ID on entry. Family members pay..
Visitor reviews
What visitors say about World of Coca-Cola
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Sources
Where this comes from
- worldofcoca-cola.com/plan-your-visit/special-offers · checked Wednesday, 28 October 2026
- worldofcoca-cola.com/plan-your-visit/faq
Every free rule is checked against the official source and re-checked on a schedule. Spotted a change? Tell us.