Attraction · Amsterdam
Heineken Experience: free entry days, tickets & hours
Self-guided brand tour in Heineken's former 1867 brewery on Stadhouderskade, ending with a beer; adults 18+ only.
Independent guide, not the official Heineken Experience website. Official links are under Sources.
Heineken Experience is free for some visitors, not for everyone.
- Free for: A hearing-impaired guest's own interpreter gets a free ticket.
- Otherwise: heineken Tour (self-guided, 1 beer) — €24.95.
Before you go
How to actually get in for free
- A hearing-impaired guest's own interpreter gets a free ticket: Arrange in advance with the service team.
- Not for families: under-18s are not admitted, even with a parent.
- There are no student or senior discounts; the only free ticket is for a hearing-impaired guest's own interpreter.
- The Heineken Flagship Store at the entrance can be visited without a ticket.
- Weekday mornings before 13:00 are the quietest; Saturdays are busiest.
All free options
Who gets in free, and when
| Free option | Who | Conditions | Book? |
|---|---|---|---|
| Free forA hearing-impaired guest's own interpreter gets a free ticket | sign language interpreters | Only for an interpreter accompanying a hearing-impaired visitor, who pays the normal price. Contact service.experience@heineken.com before booking. | Yes |
Official prices
Heineken Experience ticket prices
| Heineken Tour (self-guided, 1 beer) — Tour + Rooftop €29.95 (2 drinks). No student or other concessions. Visitors must be 18+; minors are not admitted even with an adult. | €24.95 |
| Heineken Tour + Rooftop — Adds the rooftop bar and Heineken Studio; 2 drinks. | €29.95 |
| Heineken Guided Tour (Fridays and Saturdays) — Guided experience plus rooftop bar access. | €44.95 |
| VIP Tour — Personal guide, 5 premium beers and Dutch bites. | €65 |
| Heineken Flagship Cruise (tour + 1 h canal cruise) | €38.50 |
Prices from the official website, checked Oct 2026. Free options are listed above.
Worth timing your visit?
What a free day saves
Based on the official price (heineken tour (self-guided, 1 beer)). Free days are busier — if your dates don't line up, a timed ticket is the trade-off.
Tickets & tours
Best-rated tickets and tours: Heineken Experience
Timed-entry ticketAmsterdam: Heineken Experience Ticket with optional Rooftop★★★★★ 4.6 · 40k reviewsfrom €24.95
Timed-entry ticketHeineken Experience Entry Tickets with Drinks & Free Immersive Audio Guide★★★★★ 4.6 · 8.9k reviewsfrom €24.95
CruiseAmsterdam: 75 minute City Canal Cruise & Heineken Experience★★★★★ 4.5 · 5.7k reviews3 hours - 1 dayfrom €42.48
Timed-entry ticketHeineken Experience: Entry Ticket★★★★★ 4.6 · 4.1k reviewsfrom €24.95
Timed-entry ticketHeineken Experience Entry Tickets with Optional Rooftop Access★★★★★ 4.6 · 4.1k reviewsfrom €29.95
CruiseCombo: Heineken Experience Entry with Drinks and 1-Hour Canal Cruise★★★★★ 4.5 · 3.8k reviewsfrom €37.50
Ratings and prices from the booking partners; prices may change.
Practical
Opening hours & how to get there
| Mon | 10:30–19:30 |
|---|---|
| Tue | 10:30–19:30 |
| Wed | 10:30–19:30 |
| Thu | 10:30–19:30 |
| Fri | 10:30–21:00 |
| Sat | 10:30–21:00 |
| Sun | 10:30–19:30 |
Open every day of the year. Monday-Thursday and Sunday 10:30-19:30 (last entry 17:15); Friday and Saturday 10:30-21:00 (last entry 18:45). Hours may vary on public holidays.
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Also free nearby
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Worth paying for nearby
Paid highlights within walking distance
FAQ
Heineken Experience: common questions
Is Heineken Experience free?
Heineken Experience has no free entry for everyone. Also free: A hearing-impaired guest's own interpreter gets a free ticket. Otherwise the official ticket costs €24.95.
Who gets free entry to Heineken Experience?
Sign language interpreters — only for an interpreter accompanying a hearing-impaired visitor, who pays the normal price. Contact service.experience@heineken.com before booking..
Do I need to book for free entry to Heineken Experience?
Arrange in advance with the service team.
How much is a ticket to Heineken Experience?
Heineken Tour (self-guided, 1 beer) costs €24.95 on the official site.
Visitor reviews
What visitors say about Heineken Experience
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Sources
Where this comes from
- heinekenexperience.com/en/accessibility-guide · checked Wednesday, 28 October 2026
Every free rule is checked against the official source and re-checked on a schedule. Spotted a change? Tell us.